<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>TEMPEST — Journal</title><description>Perspectives on strategy, communication and reputation.</description><link>https://tempestconsultancy.com/</link><language>en</language><item><title>Strategy Shapes Reputation</title><link>https://tempestconsultancy.com/blog/strategy-shapes-reputation/</link><guid isPermaLink="true">https://tempestconsultancy.com/blog/strategy-shapes-reputation/</guid><description>Reputation is not built by chance. It is the compound result of consistent strategic choices, made visible over time.</description><pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate></item></channel></rss>